Blog

Tuesday, 29th November 2016 00:55

Effective PR Reaches Targeted Customers

In today’s 24/7 connected world, it’s more important than ever to publicize your company’s products and services through a variety of ways in order to stand out from the competition. While you can certainly generate publicity for your company by yourself – like going to networking events or keeping in touch with your existing business/personal contacts – a strategic public relations plan can more effectively disseminate your company’s messages to a targeted group of individuals and corporations who would likely purchase your products and services. I’m certainly not advocating stopping business development efforts that have been successful in the past.  Instead, I’m speaking from my own experience that a strategic public relations plan can help your business to reach levels it’s never known before because of the economics of scale provide by public relations.  Through the implementation of a strategic public relations plan, you can reach more people in one…
Whаt can рublіс rеlаtіоns саn dо fоr уоu? It саn mаkе уоu thе rіght оnе. Unlіkе mаrkеtіng оr аdvеrtіsіng, Рublіс Rеlаtіоns іs аbоut mеssаgеs аnd thеіr dеlіvеrу, but thаt іs nоt аll РR іs. Unlіkе mаrkеtіng оr аdvеrtіsіng, whісh аrе еssеntіаl асtіvіtіеs аnd соrrеlаte wіth Вrаndіng, thе gоаl оf рublіс rеlаtіоns must аlwауs bе tо сrеаtе. Рublіс rеlаtіоns іs іmроrtаnt nо mаttеr whаt tуре оf busіnеss уоu аrе іn. However, Рublіс Rеlаtіоns can be a рrеttу unfоrgіvіng fіеld tо раrtісіраtе іn. Маrkеtіng Lіkе аnу sеrvісе аnd оr рrоduсt, mаrkеtіng іs thе kеу. Fіrst, trу tо bе а rеgulаr sреаkеr іn уоur mаrkеtіng аrеа. Маnу wrіtеrs аnd аuthоrs fаll іntо а fаntаsу wоrld thаt оnсе thеіr bооk іs рrіntеd аnd bіndеd аll wіll flосk tо іt. Lіkе аnу sеrvісе аnd оr рrоduсt, mаrkеtіng іs thе kеу. Ѕо еffоrts mаdе bу соmраnіеs tо сrеаtе gооdwіll thrоugh аdvеrtіsіng аnd mаrkеtіng аrе еffесtіvе. Effective…
Tech innovation is actually a deep seeded concept. Where technology is blended with creativity, thought about for human welfare, and a better future. There innovation is brought to rise through wisdom.  The same is the story of Seattle Public Relations. They have come a long path through the past 35-40 years, and now they excel in the area of Public Relations combined with tech innovations. The scope to think, to innovate, to apply technology and various techniques, have always been the foundation to the Seattle WA based company.  Which is one of the reasons they chose to work in public relations. It’s all about growing a company from nothing to something by making it a brand, showing it off to the world, and by telling people about whom they are and what they are. The internet offers many avenues to deliver that message. Impressive and impactful international connections The path…
Seattle is known as the Emerald City due to its beauty. Now it is transforming from being just a city in Washington to a city where people come for meeting their digital advertising and marketing needs. Yes, there has been a shift in the IT hub from Silicon Valley to Seattle as well as some other places like San Diego and Denver and Houston. In Seattle you can still get the feeling of a big small town but after the Microsoft tech takeover, it has created a global footprint. It is not just a city where government officials have their offices, it has turned into the cloud computing capital of the world.  That is the reason when you will look for Digital Advertising or for App development the best hub will be Seattle. Reasons you must go to Seattle When you are in need of an App developer, digital advertising…
Social Media offers new tools that helps you enhance your visibility to clients. Snapchat and Instagram are two such platforms that allow you to reach a target audience easily. They give you the opportunity to create an impression in front of them that can help you in business growth and branding. Here are a few business tips that will help you use Snapchat and Instagram. Keep it real While you are using Snapchat or Instagram you have to keep in mind, these target different minded people. Instagram is for polished visual stuning photos and Snapchat for sneak peeks. Thus, while using these two mediums for your business you must utilize the characteristic of these two platforms. You must keep things real in SnapChat. When you put something there you will find that they disappear after 24 hours, while in Instagram you will find that users are spending hours for prepping…
  Public Relations (PR) have become quite a popular aspect in the determination of the path to success in every single type of relations. While the other strategic and financial aspects are rather crucial in enabling a company to steer clear of its competition, the Public relations bit comes as the missing link to make everything fall in place. Truth is, most companies already pay attention to the PR factor, but there are those who are still stuck in the use of outdated PR skills. There are current trends that every company aiming at bringing down a house should adopt to. Below are some of the very basic ones. The use of multiple channels to reach out to the public The multi-channel concept has become a very basic trend in the PR world. The concept basically addresses the use of a number of channels to reach out to your clients,…
Business executives and branding experts often ask why they should utilize social media as a tool for business branding and marketing. Traditional marketing efforts with the use of radio, television and newspaper ads are consistently giving ever smaller returns on the investment. Now is the time for a new way of thinking and strategizing. Here are four main reasons why you should seriously consider implementing a social media strategy for your business. Establish Your Brand Let us say your company has an event coming up. Normally, you place a few traditional ads and hope for the best at that event. Some people may show up, yet it may not be the best you can achieve in that circumstances. With the help of social media, you can post that same event on social media sites that you have established accounts on. Your followers will then spread the word to their friends,…
Friday, 29th July 2016 19:22

Social Media and Blogging for Business

Social Media for Business Despite the hype surrounding social media, its advantages cannot be overemphasized. With several active platforms to share information, it would be fatal for a company to use them without a proper marketing strategy. ‘Social media’ is a collective term for a rich and diverse platforms, web sites and online tools to help people come together to express themselves, interact, and share. In a marketing perspective, social media serves a variety of marketing objectives. It is used to share information and experience amongst users, to communicate, to entertain and to jointly interact with the company or better interact with the people in these companies. Of course it is also used to refer to businesses, brands, products, services and customer experiences. Blogs Companies can blog in different ways. You can create a separate or external blog for the company that is independent and different from the website, which…