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Business executives and branding experts often ask why they should utilize social media as a tool for business branding and marketing. Traditional marketing efforts with the use of radio, television and newspaper ads are consistently giving ever smaller returns on the investment. Now is the time for a new way of thinking and strategizing. Here are four main reasons why you should seriously consider implementing a social media strategy for your business. Establish Your Brand Let us say your company has an event coming up. Normally, you place a few traditional ads and hope for the best at that event. Some people may show up, yet it may not be the best you can achieve in that circumstances. With the help of social media, you can post that same event on social media sites that you have established accounts on. Your followers will then spread the word to their friends,…
Friday, 29th July 2016 19:22

Social Media and Blogging for Business

Social Media for Business Despite the hype surrounding social media, its advantages cannot be overemphasized. With several active platforms to share information, it would be fatal for a company to use them without a proper marketing strategy. ‘Social media’ is a collective term for a rich and diverse platforms, web sites and online tools to help people come together to express themselves, interact, and share. In a marketing perspective, social media serves a variety of marketing objectives. It is used to share information and experience amongst users, to communicate, to entertain and to jointly interact with the company or better interact with the people in these companies. Of course it is also used to refer to businesses, brands, products, services and customer experiences. Blogs Companies can blog in different ways. You can create a separate or external blog for the company that is independent and different from the website, which…
Whether it's to spread the word about a new product release, an event funding round or a key meeting, it is likely that at some stage of its journey a start-up will be trying to find some PR Agency. There is no lack of agencies out there, keen for their business. If they are exceptional they can bring a lot to the company, increasing sales and raising brand name reputation, and releasing up time for the business owner to get on with the task of managing the business. But there's more to hiring a Seattle PR firm than spending money in exchange for media coverage. A start-up with a precise strategy-- and a spending plan-- ought to approach their relationship with Public Relations as a partnership where they play an equivalent role and reap the shared business benefits. Public relations differs from other marketing techniques in that it is made,…
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…That’s pretty clunky. But it might be a more accurate depiction of what SEO really is these days. We can keep the term SEO around for some aspects. Like those quick boosts that anybody can do. Change the alt text in your images, page titles, change some wording in your articles so they feature more keywords – it’s a simple process. Website builders have even condensed it down to a button – “Click here for SEO.” It’s low-hanging fruit. Just like the Hidden Keyword trick used in the early 2000’s. That’s when you would up your site with keywords in tiny text, in the same color font as your background. Google is always out to keep and improve the quality of its search results. So when it found out that sites with little substance could spam their way to the top, it pulled the plug on that technique, and made…