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…That’s pretty clunky. But it might be a more accurate depiction of what SEO really is these days. We can keep the term SEO around for some aspects. Like those quick boosts that anybody can do. Change the alt text in your images, page titles, change some wording in your articles so they feature more keywords – it’s a simple process. Website builders have even condensed it down to a button – “Click here for SEO.” It’s low-hanging fruit. Just like the Hidden Keyword trick used in the early 2000’s. That’s when you would up your site with keywords in tiny text, in the same color font as your background. Google is always out to keep and improve the quality of its search results. So when it found out that sites with little substance could spam their way to the top, it pulled the plug on that technique, and made…