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Requirements for the businessBefore a company can reasonably decide to employ a Seattle Public Relations Firm, their business needs to be at a level in which this type of service is required. By hiring a public relations firm at the correct time, a business can benefit from their expertise at an early enough time in their business so that the value they receive from this type of service can add to the company’s trajectory for the longest period of time. Hiring a PR firm too early, and the business cannot reasonably afford or optimize the use of a professional public relations service, and it becomes an unnecessary expense. If a company waits too late to hire a public relations firm, they can be exposed to many mistakes that hiring a firm could have prevented. Additionally, some of these mistakes can be fatal to a business’ reputation and thus, their bottom…
Monday, 27th March 2017 20:06

All You Need To Know About Publicity Stunts

PR stunts really are something else. They allow a brand or even a company to generate a huge amount of hype, and on top of this, it is a great way for you to make sure that you are always getting the views and the recognition you need for your own marketing efforts. All in all, PR stunts remain to be a game changer in the world of marketing and if you want to take advantage of them for your own business then you need to do everything you can to not only be successful but to also take into account some of the many things that could go wrong. Successful PR Stunts Red Bull’s Space Jump In the year 2012, Felix Baumgartner became the first person to ever break the sound barrier and he did so without the help of a machine. He fell 23 miles from the earth’s…
Do you keep hearing that you need to hire a professional public relation firm to further your business interests?  For quite a few businesses it may be an intriguing question whether to hire a professional public relations firm or not. Before we go into further details about the reasons to hire a professional public relations firm, any business owner must evaluate the pros and cons, risks and costs of hot hiring vs. hiring a professional Public relations company and what additional benefits a professional public relations firm can bring to a business in terms of revenue generation. However, you need to gear up before you decide to hire a professional public relations firm. You ought to have a fluid operating system; an efficient team and a value added custom support. Now that you have your house in order, here are some great reasons to hire a professional public relations firm:…
Wednesday, 22nd February 2017 18:10

The Bond Between Public Relations & Social Media

The primary objective of marketing divisions of most companies is to increase the number of sales. In order to do that, they will have to get the attention of more potential customers. In today’s world, social media marketing is one of the most effective methods available for the businesses to grab the attention of customers. While you are focusing on SMM, it is important to pay special attention towards Public relations as well. That’s because public relation firms are in a position to represent your company in a positive manner through marketing campaigns. Online PR has the ability to create a tremendous impact in the world of social media.  More and more companies are figuring out the importance and effectiveness of social media for business. For example, social media networks can be used in order to introduce a new product or a service to customers in an easy and an…
Monday, 16th January 2017 23:47

Public Relations - Crisis Management

Crisis Management PR is typically needed suddenly,  due to accidental and unexpected events. It threatens the mere existence of a firm, organization or an individual. Take for instance the natural crisis. They come announced and can cause severe destruction. Internal disputes between employees or with an outsider. Technological crises which refers to the software being hacked or data leakages. This could create rumors and create all sorts of problems. Some organizational misdeeds and acts of deception when exposed can cause havoc. Bankruptcy, a lawsuit or the removal of a high-ranking officer all can turn into a crisis if are not managed well.                                                     A crisis is can lead to three consequences. A danger to the wellbeing of people, whether it be the society at large or the employees of an organization.  Damage to a firms reputation and loss of credibility for an individual or an organization as a whole. This…
Wednesday, 11th January 2017 18:48

Tips For Choosing The Right Laptop

When you are on the lookout to purchase a new laptop, it wouldn’t hurt to do a bit of research to see what is trending on the market. In today’s modern technological age, manufacturers are constantly broadening the boundaries of speed, performance, and experience. Laptops notebooks, and Chromebooks come in all sizes with tons of different features. Many of these have a variety of specs to choose from. Size, price, features, and brands can make the buying process a bit tough to navigate. Let's see what are the most important features that you should consider, before buying a laptop. 1. Operating System OS Most laptops come with pre-installed systems of one of the followings: Windows, Mac OS X, Chrome OS or Linux. Decide on one based on your taste.  Most people prefer either a Windows based laptop or Mac OS.  Chromebook are also rising in popularity due to their cost…
Wednesday, 7th December 2016 22:27

PR Trends You Cannot Ignore Any Longer

We are creatures of habit, and changing habits can be painful and disconcerting. Change is the only constant here. Therefore we have to change our beliefs in PR trends too. We will look at some of these trends here. New Marketing Force Is The Online Influencer The online influencer appeared to be a fad at one time. All expected it to fade away soon, and yet that is not to be. This mainstream trend is being embraced by PR professionals as well as brands alike. So rather than the best newspaper, you need to find the best influencer in order to get your story out. Influencers are talking to your customers. They have already built credibility and trust with your consumers. The rise of the influencer refers to a hot trend which is growing at a rapid rate. Now that the growth has become explosive, marketers, brands as well as…
Tuesday, 29th November 2016 00:55

Effective PR Reaches Targeted Customers

In today’s 24/7 connected world, it’s more important than ever to publicize your company’s products and services through a variety of ways in order to stand out from the competition. While you can certainly generate publicity for your company by yourself – like going to networking events or keeping in touch with your existing business/personal contacts – a strategic public relations plan can more effectively disseminate your company’s messages to a targeted group of individuals and corporations who would likely purchase your products and services. I’m certainly not advocating stopping business development efforts that have been successful in the past.  Instead, I’m speaking from my own experience that a strategic public relations plan can help your business to reach levels it’s never known before because of the economics of scale provide by public relations.  Through the implementation of a strategic public relations plan, you can reach more people in one…