Blog

Friday, 1st March 2019 19:19

The Shock & Awe Of PR Stunting

A PR Nightmare or The Golden Goose?. . . The Shock & Awe of PR Stunting. A company's relationship with the public decides its customer base, and while that can decrease or multiply with time, a good way to kick it forward is to increase their public relations in a meaningful way. Food drives for the poor, raffles for hospital drives, or being all the angels on a Christmas tree are great but often slow, rarely generating the buzz to get people talking. And since everyone knows the best advertisement on Earth is word of mouth, they decided to generate that extra buzz by pulling off an entirely unexpected stunt. Stunts are defined as displaying spectacular skill and daring, or something unusual done to attract attention. They exist to make the news, no matter how large or small the impact happens to be, and make those performing into household names.…
Friday, 15th February 2019 20:59

Seattle's Snow is Finally Melting

Seattle's Snow is finally melting. . . but its only the beginning of more problems. For the second Tuesday in a row, snow hit Seattle. Governor Inslee was correct in ordering a state of emergency late last week in expectation of the weather severity. The snow of February 12th was wet and heavy, causing power outages and damage to cars and homes from collapsing tree limbs. Schools continued to be closed and road conditions continued to be dangerous. At least threats, if not the reality of flooding and landslides loom in the minds of residents. This is the snowiest month Seattle has seen in over 50 years.  Storm Damage Caused by Trees  The trouble with heavy snow on tree limbs besides the limbs collapsing and causing extensive damage to landing places like cars and roofs is that if they don’t collapse, when more supple, younger limbs are suddenly relieved from…
Wednesday, 6th February 2019 20:36

Seattle's First Snowfall of 2019

Seattle Experiences Travel Issues Due to Looming Snowstorm The season’s very first snowfall can both be a joyous moment and a dreadful one. For Seattle, their first glimpse at snowfall this winter season was a dreadful one as they brave the streets for their icy commutes. The entire region was left enveloped in an arctic mass. The freezing mark was something of another story. On Tuesday morning, several areas in Western Washington reported very low freezing marks: Sea-Tac Airport at 20; Boeing Field at 16; Everett at 15; Tacoma at 12; and Arlington at just 8 degrees! There were also several accidents reported on that morning due to the slippery and icy roads. Despite the announcements made by the Washington State Police Department, people still pushed through with their travels. The drivers that were interviewed claimed that they wished they had made a different decision that morning. Schools Closed Due…
Ways to Effectively Respond to Offended Customers No matter what business you have or how successful it is being run, there will always be a small percentage of customers who simply aren’t satisfied with your products and/or services. When they’re unhappy with your company, some simply walk away to your competitors. Due to social media, however, more and more people are providing negative feedback online, and this feedback can ruin a perfectly good company’s image and the trust and respect of the customers. Due to these reasons, it’s paramount that you and your organization learns how to effectively handle offended customers. How to Respond When a Customer Offends You A good start to handling offended customers is to take charge of something that is your control: your attitude. You should handle complaints calmly, clearly, and confidently. Be ready to clarify your understanding of the offending situation and point out any…
Thursday, 17th January 2019 23:50

Seattle is not 'America's Best Coffee City'

Study Finds That Seattle Is Not 'America's Best Coffee City' Coffee is one of the most popular beverages in the world. Its use has grown exponentially since it was allegedly accidentally discovered by goat herders in the North Africa/Middle East area hundreds of years ago. While that region and Italy have a worldwide reputation for their large number of coffee drinkers, millions of people in the United States love coffee as well. For several decades Seattle, Washington, home of Starbucks and other popular brands of coffee, has held the crown as the coffee capital of the United States. Now a new study says several other cities outdo Seattle when it comes to access to coffee and coffee-related products.  Shocking New Study  Most Americans believe that when it comes to access to coffee shops, Seattle, Washington is king. But apparently that is not the case any more. If this new study…
Wednesday, 19th December 2018 18:48

It's Official: Seattle Is getting a NHL Team

On December 4, 2018, the board of governors of the National Hockey League (NHL) unanimously voted in favor of adding its 32nd franchise in Seattle. This gives the city its first major-league hockey team since 1924 and its first winter sports team since the SuperSonics infamously left the city a decade earlier. The new team will play in the Pacific Division of the Western Conference. Because of this, the Arizona Coyotes will move to the Central Division, creating 4 divisions with 8 teams each. What Will the Team Be Called? So far, the team has not decided on a name. Victor de Bonis, who is the Chief Operating Officer of the franchise, recently said that they are in no hurry to select a name. However, the team has registered 38 web domains that include the following names: -Seattle Cougars-Seattle Eagles-Seattle Emeralds-Seattle Evergreens-Seattle Firebirds-Seattle Kraken-Seattle Rainiers-Seattle Renegades-Seattle Sea Lions-Seattle Seals-Seattle Sockeyes-Seattle…
Wednesday, 5th December 2018 23:21

Marriott Discovers A 4-Year Old Cyber Attack

If you are a Starwood hotels rewards club member, any of your personal information stored in their database may have just been hacked. Marriott, who purchased the Starwood hotel brands in 2016 making them the largest hotel chain in the world, has just released information about a breach in the security of their reservation system. Starwood hotels is a conglomeration of several hotels including W Hotels, Sheraton, Westin, St. Regis, The Luxury Collection, Four Points, Aloft, Element, and Le Meridien as well as other Starwood properties. So far, the data breach has only been discovered in the Starwood brands of Marriott.  What happened?   Marriott hasn't released many details about the breach. On September 8th, one of Marriott's internal security checks discovered the breach in the Starwood reservation system. Hiring a team of cyber-security experts, they found that the hackers have been accessing information from their database since as early…
Thursday, 15th November 2018 18:03

The World Famous Pike Place Market

The world famous Pike Place Market located in Seattle, WA is the first original farmers market in the country dating back to the year 1907. Started by local farmers, it quickly became a popular spot and grew to eleven buildings covering nine acres along the Seattle Waterfront. The Market almost was destroyed in the 1960's having never fully recovered from World War Two. The group "Friends of the Market" along with architect and activist Victor Steinbrueck, saved the market by creating a seven acre historical district surrounding the market area with a view deck looking over Elliot Bay. The New Expansion Nowadays the market is thriving with over 500 interesting restaurants, vendors, and craft shops. A recent expansion to the south of the historical district is full of more restaurants, bars, artisan vendors and artists. The newly redone public plaza has gorgeous views of the Olympic Mountains and the Puget…