Adding Principle Makes Your Public Relations Plan More Effective
For people involved in Seattle Public Relations there are a number of principles they should pay attention to if they want to create a more effective public relations plan. Most public relations plans usually contain objectives, tactics, metrics and strategies essential for planning. Including these important principles provide a filter to guide your decision making and keep you on track towards your goal.
1. Know Your Target Audience
A good public relations plan must have as its goal fulfilling a need of the consumer The product or service must be designed to satisfy them. If you don't think it will, say so. Public relations people know their customers well and have access to information from analysts. Use that information to help your company create a product the marketplace will love.
2. Don't Rush The Process
Don't let the pressure to release your public relations plan before the competition force you to act before you have the information you need. Take the time you need to ensure you can tell a persuasive story based on the facts. And craft it so it can have maximum impact on the consumers and the public in general. The right plan, based on facts, and presented at the right time, will lead to success.
3. Outcomes Over Activities
Focus on aligning your message with the actions you want your target audience to take. Create a set of activities that will create outcomes that build towards your long-term goal. Plan headlines and actions that will create the perception you want people to have of your product or service. This will enable you to deliver an effective strategy that will give you the desired outcome you company needs to prosper.
4. Create An Engaging Narrative
Narratives and news releases have a very different impact on consumers. A well-told narrative builds on key elements and has a cascading effect that draws in the consumer and captures their attention. It is based on something of substance that offers value to customers. News releases, on the other hand, are sporadic, fleeting, inconsistent and rarely hold the attention of consumers. A series of news releases make noise, but don't have a lasting impact on consumers.
5. Focus On The Consumers
The consumers opinion is the only one that counts. The public relations plan must be designed to help the consumer develop a positive opinion of the product or service being marketed. It's essential to listen to the consumer to understand what they, and the larger marketplace, want. Don't simply listen to in-house chatter and opinions inside the company. Differentiate yourself from the competition and deliver a more precise, well-rounded plan.
6. Deliver More Than You Promise
Make sure your message focuses on the provable benefits of your product. Don't overgeneralize about all the things your product can do. Share your vision for the product, but be clear and straight-forward about what your product will deliver. Let consumers say your product deliver's much more than you promise.
7. Create A Powerful Call To Action.
After presenting engaging product description information, encourage consumers to take action right away and tell them exactly how they can do so.
8. A Consistent Message
Effective public relations requires the regular installments of a consistent message. Those messages should be part of a cohesive long-term plan. Staying on message with an engaging narrative can make the marketing plan more impactful.
Integrating these elements into your public relations plan and having them guide your actions can help to grab and hold the attention of consumers. They reflect integrity and will make your words more trustworthy, believable and effective.