Blog

Tuesday, 10 April 2018 14:10

Color Your Brand

When one looks at grouping of colors and they are perfectly coordinated, intune with the surroundings, and emit a deeper feeling, one understands that they have found something incredible and unique. Color (or the absence of color) is vital in your branding and what you put forth about yourself. The colors you have chosen to incorporate into your brand represent your product, your style, the clientele you attract, and an overall synopsis of the brand. This happens before you even have a chance to say a word. Are you looking to emit power and luxury with your brand or are you looking to emit carefree simplicity? Consider what your product or service is. Consider what your audience is seeking when interacting with your product or service. Keep that in mind when choosing a color palette. If, for example, your brand is in the business of luxury housing, you will not…
Monday, 12 March 2018 22:10

Speaking With Silence

Building a business or career into a success story takes time and work. Because of this, learning how to create a good platform for public opinion is essential to any success for a person, business or company. As almost all successful individuals, companies and businesses know, communication is key in building strong relationships. When thinking of communication, most minds jump to words spoken. We’re here to suggest that a powerful tool of communication is silence. Now we don’t mean giving someone the “silent treatment”, but rather listening. A key component of communication is listening and truly hearing what people have to say. In today’s fast paced world, brimming with 140 characters or less, miscommunications occur daily. Is it because people don’t say enough? On the contrary, everyone is eager to jump in with their words without taking the time to hear what is being said. What is being said by…
Friday, 02 February 2018 20:49

HQ2 & Amazon Go

Amazon has become the leader in the online retail industry over the last decade. In fact, the industry has suffered major shifts and losses in quite a few areas. However, the mega online retailer has remained at the center of the drive to make all retailers develop an online presence. Today, the company’s footprint has become a global giant for retail products shifting the focus in the industry to expand an internet footprint for almost every major retailer in the industry.  Because of their massive consumer reach, companies that have failed to give their consumers an online portal have often been the ones that have shuttered their doors in an increasing demand for people who wish to shop online. Online shopping gives hundreds of millions of Americans the ability to shop 24/7 for great deals and the company has proven its ability to master the world of online retail like…
Thursday, 25 January 2018 20:28

Seattle the EZ Choice for the NHL

Seattle had a Hockey team. Did you know that the first American team to ever win the Stanley Cup was based right here in Seattle? The year was 1917, and the Seattle Metropolitans defeated the defending champion Montreal Canadiens (Canadians in English). A time traveler from back then might be more than a little disappointed to learn that the Canadiens managed to thrive, yet the Metropolitans went the way of the dinosaurs. The Metropolitans were a strong team with an impressive record and a reputation for winning. The team made it to the Stanley Cup three times. Their combined record was 112-96-2. At home, they were 73-30. We have what it takes. If the Metropolitans had managed to survive, they would be like a PR firm for the city. I am sure they could sell out your average NHL arena today. They were that good. According to Nielsen Scarborough, the…
Thursday, 07 December 2017 19:45

Leverage PR via Social Media

Public relations has always been in the business of persuasion. Why do you think they called it PR? Public relations is the business of convincing the public to buy something by using your relationship with them. No matter how successful your business is, it can always benefit from some additional PR.  Right about this time, there are two questions that always seem to get asked: 1) Can social media be used as a more effective PR strategy? 2) Has the election of Donald Trump made an impact on how we view social media? The answer to the second question is no. We have always craved junk, gossip, and fake news. The election of Trump has brought it more to the forefront.  An Example: You get invited to the Oscars or some other glamorous party. You sit in the VIP section. You take home some great swag bags. That party is only relegated…
Tuesday, 21 November 2017 17:35

Stay Consistent with Customers and Audience

Staying Consistent with Your Customers and Your Audience. Yes, It's THAT Important! You probably heard the digital traditional adage before from your networking circle once or twice around, "Whatever you do, stay consistent with your customers and your audience."  Of course, you're not dumb. You understand that you need to be constant communication with your audience when you are involved with your operations. You heard (and even seen) the horror stories with people who don't communicate with their audience members. You’ve seen the backlash from their own fanbase that they get from not staying in contact. So, you get busy building your own startup, hiring and firing, making partnerships, securing funding, and scaling up operations. You get in the day-to-day grind. Before, the fabled horror nightmare that everyone in your circle had warned you about has surrounded you! The worst part about of this is that you didn't even see…
Thursday, 19 October 2017 20:15

Social Media and The Works

The world today revolves around social media, there is no way around it. As much as you want to try and ignore social media at times it is still crucial for business. Social media such as Facebook, Twitter, and Pinterest are great outlets for promoting business products and services. Whether you're trying to get rid of stuff in your house, or you make home goods as a hobby, outlets such as Etsy or eBay gives everyday people the opportunity to make extra income. If you do the research and start out small, there is a potential for income growth with a little dedication. It is unbelievable that today everyone has access to the internet. Cell phones have created a outlet for connecting the world to unlimited products and services but there is always going to be a need for business directories. There are a lack of pay phones in the world today. You…
Friday, 01 September 2017 15:49

Principals of a PR Plan

Adding Principle Makes Your Public Relations Plan More Effective For people involved in Seattle Public Relations there are a number of principles they should pay attention to if they want to create a more effective public relations plan. Most public relations plans usually contain objectives, tactics, metrics and strategies essential for planning. Including these important principles provide a filter to guide your decision making and keep you on track towards your goal.  1. Know Your Target Audience A good public relations plan must have as its goal fulfilling a need of the consumer The product or service must be designed to satisfy them. If you don't think it will, say so. Public relations people know their customers well and have access to information from analysts. Use that information to help your company create a product the marketplace will love.  2. Don't Rush The Process  Don't let the pressure to release your…
Page 1 of 5