Blog

Friday, 02 February 2018 20:49

HQ2 & Amazon Go

Amazon has become the leader in the online retail industry over the last decade. In fact, the industry has suffered major shifts and losses in quite a few areas. However, the mega online retailer has remained at the center of the drive to make all retailers develop an online presence. Today, the company’s footprint has become a global giant for retail products shifting the focus in the industry to expand an internet footprint for almost every major retailer in the industry.  Because of their massive consumer reach, companies that have failed to give their consumers an online portal have often been the ones that have shuttered their doors in an increasing demand for people who wish to shop online. Online shopping gives hundreds of millions of Americans the ability to shop 24/7 for great deals and the company has proven its ability to master the world of online retail like…
Thursday, 25 January 2018 20:28

Seattle the EZ Choice for the NHL

Seattle had a Hockey team. Did you know that the first American team to ever win the Stanley Cup was based right here in Seattle? The year was 1917, and the Seattle Metropolitans defeated the defending champion Montreal Canadiens (Canadians in English). A time traveler from back then might be more than a little disappointed to learn that the Canadiens managed to thrive, yet the Metropolitans went the way of the dinosaurs. The Metropolitans were a strong team with an impressive record and a reputation for winning. The team made it to the Stanley Cup three times. Their combined record was 112-96-2. At home, they were 73-30. We have what it takes. If the Metropolitans had managed to survive, they would be like a PR firm for the city. I am sure they could sell out your average NHL arena today. They were that good. According to Nielsen Scarborough, the…
Thursday, 07 December 2017 19:45

Leverage PR via Social Media

Public relations has always been in the business of persuasion. Why do you think they called it PR? Public relations is the business of convincing the public to buy something by using your relationship with them. No matter how successful your business is, it can always benefit from some additional PR.  Right about this time, there are two questions that always seem to get asked: 1) Can social media be used as a more effective PR strategy? 2) Has the election of Donald Trump made an impact on how we view social media? The answer to the second question is no. We have always craved junk, gossip, and fake news. The election of Trump has brought it more to the forefront.  An Example: You get invited to the Oscars or some other glamorous party. You sit in the VIP section. You take home some great swag bags. That party is only relegated…
Tuesday, 21 November 2017 17:35

Stay Consistent with Customers and Audience

Staying Consistent with Your Customers and Your Audience. Yes, It's THAT Important! You probably heard the digital traditional adage before from your networking circle once or twice around, "Whatever you do, stay consistent with your customers and your audience."  Of course, you're not dumb. You understand that you need to be constant communication with your audience when you are involved with your operations. You heard (and even seen) the horror stories with people who don't communicate with their audience members. You’ve seen the backlash from their own fanbase that they get from not staying in contact. So, you get busy building your own startup, hiring and firing, making partnerships, securing funding, and scaling up operations. You get in the day-to-day grind. Before, the fabled horror nightmare that everyone in your circle had warned you about has surrounded you! The worst part about of this is that you didn't even see…
Thursday, 19 October 2017 20:15

Social Media and The Works

The world today revolves around social media, there is no way around it. As much as you want to try and ignore social media at times it is still crucial for business. Social media such as Facebook, Twitter, and Pinterest are great outlets for promoting business products and services. Whether you're trying to get rid of stuff in your house, or you make home goods as a hobby, outlets such as Etsy or eBay gives everyday people the opportunity to make extra income. If you do the research and start out small, there is a potential for income growth with a little dedication. It is unbelievable that today everyone has access to the internet. Cell phones have created a outlet for connecting the world to unlimited products and services but there is always going to be a need for business directories. There are a lack of pay phones in the world today. You…
Friday, 01 September 2017 15:49

Principals of a PR Plan

Adding Principle Makes Your Public Relations Plan More Effective For people involved in Seattle Public Relations there are a number of principles they should pay attention to if they want to create a more effective public relations plan. Most public relations plans usually contain objectives, tactics, metrics and strategies essential for planning. Including these important principles provide a filter to guide your decision making and keep you on track towards your goal.  1. Know Your Target Audience A good public relations plan must have as its goal fulfilling a need of the consumer The product or service must be designed to satisfy them. If you don't think it will, say so. Public relations people know their customers well and have access to information from analysts. Use that information to help your company create a product the marketplace will love.  2. Don't Rush The Process  Don't let the pressure to release your…
As if the Seattle powerhouse that is Amazon couldn't get any bigger or serve a bigger piece of the market, the company recently announced its intentions to enter the arena of ticket sales. The opportunity for consumers to buy tickets and merchandise together seems like a win win for both the company and its customers. But just how will Amazon fair in a market that is already dominated by Ticketmaster? Amazon will do quite well for itself if its track record is any indication. Amazon has already talked directly with large venues here in the States about providing ticket sales and these talks are rumored to be going very favorably. It would require an enormous company like Amazon in order to dethrone Ticketmaster. In order to break into the market, Amazon has already offered to provide sponsorship checks that are worth millions of dollars directly to the cities and their…
Friday, 04 August 2017 01:33

Defeating the Great Heatwave of 2017

"EXCESSIVE HEAT WARNING REMAINS IN EFFECT" "BLISTERING HEAT WAVE THREATENS SEATTLE" "90 DEGREES?!" These are not headlines you usually see in Seattle, yet here they are. This week has been a scorcher and it's forecasted to continue for a while, folks! So what else can you do but buckle down, wait for it to pass and try to enjoy it while it's here? To help you out, here's a list of 7 ways to beat the heat in the Seattle area during the Great Heatwave of 2017. 1. Get out on the water! There's never a shortage of beach fun in Seattle. Head out to one of the many lakes or Puget Sound for some boating, kayaking, paddle boarding, scuba diving, jet skiing or just plain old-fashioned swimming. 2. Head to a spray park. There are over 25 spray parks just in Seattle! Choose any one of them for a fun, quick way…
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