Blog

Wednesday, 05 December 2018 23:21

Marriott Discovers A 4-Year Old Cyber Attack

If you are a Starwood hotels rewards club member, any of your personal information stored in their database may have just been hacked. Marriott, who purchased the Starwood hotel brands in 2016 making them the largest hotel chain in the world, has just released information about a breach in the security of their reservation system. Starwood hotels is a conglomeration of several hotels including W Hotels, Sheraton, Westin, St. Regis, The Luxury Collection, Four Points, Aloft, Element, and Le Meridien as well as other Starwood properties. So far, the data breach has only been discovered in the Starwood brands of Marriott.  What happened?   Marriott hasn't released many details about the breach. On September 8th, one of Marriott's internal security checks discovered the breach in the Starwood reservation system. Hiring a team of cyber-security experts, they found that the hackers have been accessing information from their database since as early…
Thursday, 15 November 2018 18:03

The World Famous Pike Place Market

The world famous Pike Place Market located in Seattle, WA is the first original farmers market in the country dating back to the year 1907. Started by local farmers, it quickly became a popular spot and grew to eleven buildings covering nine acres along the Seattle Waterfront. The Market almost was destroyed in the 1960's having never fully recovered from World War Two. The group "Friends of the Market" along with architect and activist Victor Steinbrueck, saved the market by creating a seven acre historical district surrounding the market area with a view deck looking over Elliot Bay. The New Expansion Nowadays the market is thriving with over 500 interesting restaurants, vendors, and craft shops. A recent expansion to the south of the historical district is full of more restaurants, bars, artisan vendors and artists. The newly redone public plaza has gorgeous views of the Olympic Mountains and the Puget…
Thursday, 01 November 2018 17:21

Seattle Gets Its Own NHL Team

Seattle has been lobbying for a hockey team for quite some time and is finally getting its own NHL team. The yet to be named team will play thier games at Key Arena. While no doubt Seattlites would rather have their beloved Super Sonics back, they are happy take a hockey team that will get their full support and sell out arenas every night. Lets take a look at what it has taken to bring a new hockey team to Seattle in 2021. The NHL Is Ready The NHL has been read to expand for a while, and they were looking for cities that would be best suited to host new teams in America. They wanted to go to established markets, and they wanted to go to cities that they knew would support their teams. There were many concerns about which cities would support a team given that a city…
Wednesday, 17 October 2018 17:58

The Seahawks Win a Historic Game in London

Last Sunday the Seattle Seahawks headed to London to play the Oakland Raiders at Wembley Stadium in what was their first game in another country. Frank Clark and the Seahawks pass rush highlight the Seahawks dominate 27-3 win over the Raiders. This was a very interesting time for the Seahawks because they took their star quarterback, his music star wife, and a new defense to London for a game in a stadium that could be purchased by another NFL owner. The layers of this story boggle the mind when one considers the impact of football around the world. After all the public bickering that happened between the old legion of boom defense and the offense, Seattle had a lot of repairing to do with the public after they damaged their rock-solid image with the fans. There is the Earl Thomas injury, and the team getting off to a slow start…
Unless you have been living under a rock, you may have heard about the lawsuit slapped against Tesla’s Elon Musk by US financial regulator, SEC, thanks to a series of tweets he made about taking the firm into private ownership. The Securities and Exchange Commission believes that Elon misled investors, thus leading to a panic in the market even though the tweets had no basis. In a tweet, Elon noted that he was thinking about taking Tesla off the stock market and structure up a go-private plan. In fact, he went ahead to claim that he had funding secured already for the proposal that would see the value of Tesla go for $420 a share. When Elon later clarified that it was indeed just a joke, the Sec was not amused and decided that apart from fining both Elon and Tesla, he should be barred from running the company. These…
Friday, 21 September 2018 19:43

Best Social Media Campaigns of 2018

A recent survey revealed that the average person spends about 135 minutes on social media every day. That translates to over two hours of doing nothing but scrolling through the various social platforms every single day. This implies that any brand that does not capitalize on this opportunity to market themselves on social media is essentially shooting itself on the leg. Social media advertising is a great – and free – way of creating leads by building a presence where most of your audience is likely hanging out. Fortunately, most brands are aware of this and are reaping the benefits that come with. This is evidenced by the fact that close to 80 percent of businesses today have entire teams dedicated to branding and marketing on social platforms. However, some are doing it better than others. This post will highlight the top ten most effective social media campaigns of the year so…
Monday, 03 September 2018 16:12

What is a social media influencer?

A social media influencer is a person with the power to influence or cause others to make purchase decisions because of his or her position in authority, knowledge or relationship with the audience.   Most social influencers have a following in particular niches where they are active. The number of followers depends on the size of the niche as well as his or her influence. Social media influencers have such a high reputation that their posts on particular topics generate large followings of enthusiastic social media users. Social influencers are able to start trends and influence the choice of products that their followers pick.  Why are social media influencers important in marketing? Customers prefer fewer ads each day. Most internet users have installed ad blockers to filter off ads. The rise of streaming services such as Netflix means most people are watching less traditional TV and seeing fewer ads. On the other…
Wednesday, 08 August 2018 16:46

What Is A PR Stunt?

Amazing PR Stunts Boosts Big Business Let’s face it; marketing your previously branded products by using a PR stunt can attract new customers. Best of all, if all goes well, your loyal customers will be on board with the new PR move. A PR stunt may involve many tactics. The goal of PR is to draw attention to your cause. When you deploy a PR stunt, it can boost your brand overnight. A PR stunt can be used for a small business or large corporation campaign. Learn more about a few recent successful PR stunts by reading more details below.  Famous Pancake Franchise Uses PR Stunt Campaign and Reinvents Brand  If you haven't heard, IHOP is no longer the infamous traditional pancake house that many customers are used to for breakfast. The PR firm for the famous International House of Pancakes, say; changing their name from IHOP to IHOB was…