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Friday, 01 September 2017 15:49

Principals of a PR Plan

Adding Principle Makes Your Public Relations Plan More Effective For people involved in Seattle Public Relations there are a number of principles they should pay attention to if they want to create a more effective public relations plan. Most public relations plans usually contain objectives, tactics, metrics and strategies essential for planning. Including these important principles provide a filter to guide your decision making and keep you on track towards your goal.  1. Know Your Target Audience A good public relations plan must have as its goal fulfilling a need of the consumer The product or service must be designed to satisfy them. If you don't think it will, say so. Public relations people know their customers well and have access to information from analysts. Use that information to help your company create a product the marketplace will love.  2. Don't Rush The Process  Don't let the pressure to release your…
As if the Seattle powerhouse that is Amazon couldn't get any bigger or serve a bigger piece of the market, the company recently announced its intentions to enter the arena of ticket sales. The opportunity for consumers to buy tickets and merchandise together seems like a win win for both the company and its customers. But just how will Amazon fair in a market that is already dominated by Ticketmaster? Amazon will do quite well for itself if its track record is any indication. Amazon has already talked directly with large venues here in the States about providing ticket sales and these talks are rumored to be going very favorably. It would require an enormous company like Amazon in order to dethrone Ticketmaster. In order to break into the market, Amazon has already offered to provide sponsorship checks that are worth millions of dollars directly to the cities and their…
Friday, 04 August 2017 01:33

Defeating the Great Heatwave of 2017

"EXCESSIVE HEAT WARNING REMAINS IN EFFECT" "BLISTERING HEAT WAVE THREATENS SEATTLE" "90 DEGREES?!" These are not headlines you usually see in Seattle, yet here they are. This week has been a scorcher and it's forecasted to continue for a while, folks! So what else can you do but buckle down, wait for it to pass and try to enjoy it while it's here? To help you out, here's a list of 7 ways to beat the heat in the Seattle area during the Great Heatwave of 2017. 1. Get out on the water! There's never a shortage of beach fun in Seattle. Head out to one of the many lakes or Puget Sound for some boating, kayaking, paddle boarding, scuba diving, jet skiing or just plain old-fashioned swimming. 2. Head to a spray park. There are over 25 spray parks just in Seattle! Choose any one of them for a fun, quick way…
Seattle startups continue to sprout up around the city every day.  So much so that the city has become known as the Silicon Forest. It is a place where more and more startups are coming to do business because of the favorable conditions. The Silicon Forest is an area that is proving to be the best place for companies to grow. This article looks at which startups are new, and it shows why Seattle has been branded as the right place to start a tech company. #1: Microsoft Amazon Google Having Microsoft, Amazon and Google in the area is one reason to bring a company to the Pacific Northwest. There is a vast talent pool of highly educated people that tech companies hope to cash in on in the Seattle area. This is a just a small part of the equation, but it matters to many people. #2: The Progressive…
Thursday, 06 July 2017 20:53

Dealing With A PR Crisis

Dealing with a PR crisis is something that you must do in pieces. You cannot respond to a crisis without a plan, and you must make a plan before you ever venture to work as a company. There are many different companies who do not have PR plans, and you will find that a crisis management plan will guide you when you are concerned about the fate of your business or yourself. You might not realize what goes into one of these plans if you haven’t made one before, and this article explains how to create the plan you need. #1: A Press Release Plan You must have a plan to create a press release that coincides with any PR disaster. You will let the press know that you have a response to what has happened, it should be a short response that may be disseminated throughout the media. This…
Monday, 05 June 2017 20:16

PR and Social Media

If you work for a PR firm, then a word you hear constantly is "visibility". There's nothing more important than being seen-and being seen in the way that's most beneficial to you. And if we've learned nothing else from the political kerfuffle of the last year, it's just how deep and permanent an impression made digitally can be. That's why whether you're a private individual, putting together a start up PR firm, or already established at a Seattle PR firm, you want to take the power of the internet very seriously. And you especially don't want to disregard the power of social media sites. Even the least technology inclined individuals have stopped dismissing these platforms as flashes in the pan. They're no longer only places to hang out with "friends" and exchange cute cat photos. These sites are now where we share important information, conduct business, and even run political…
If you own a business in the Seattle, Washington area and are looking for the right type of publicity to make more people aware of your company, contact Seattle Public Relations. Their innovative, creative staff can design and implement a wide range of effective marketing campaigns that will increase your company's visibility and generate growing interest in what you have to offer. Whether you need Start Up PR or you need help with your rebranding efforts, they're the only company you need to call. They can make your business more visible online and in the streets and help to attract countless new customers. This PR firm has their finger of the pulse of the people throughout Washington State and the Pacific Northwest. They know exactly what to do to generate interest in your company by any demographic group you want to target. They produce the most inspired marketing campaigns imaginable.…
Tuesday, 25 April 2017 20:31

Managing Your Public Relations In Seattle

Your public relations needs are quite simple to manag when you have covered three main areas of content. This article explains how you may cover a number of items when you are creating a better public image, and you will have a solid image that you are in control of. You must hire someone who is expert in the field, and you will find that you receive better services in these fields when you have an expert on your side. #1: Your Press ReleasesAll news you release to the press must be looked over carefully by a Seattle PR firm that knows your business well, and they will ensure that each piece of writing has been done properly. There are quite a few rules you may not be aware of when you are creating press releases, and you will learn quickly that you must have a professional read over the information…
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