Blog

Thursday, 06 July 2017 20:53

Dealing With A PR Crisis

Dealing with a PR crisis is something that you must do in pieces. You cannot respond to a crisis without a plan, and you must make a plan before you ever venture to work as a company. There are many different companies who do not have PR plans, and you will find that a crisis management plan will guide you when you are concerned about the fate of your business or yourself. You might not realize what goes into one of these plans if you haven’t made one before, and this article explains how to create the plan you need. #1: A Press Release Plan You must have a plan to create a press release that coincides with any PR disaster. You will let the press know that you have a response to what has happened, it should be a short response that may be disseminated throughout the media. This…
Monday, 05 June 2017 20:16

PR and Social Media

If you work for a PR firm, then a word you hear constantly is "visibility". There's nothing more important than being seen-and being seen in the way that's most beneficial to you. And if we've learned nothing else from the political kerfuffle of the last year, it's just how deep and permanent an impression made digitally can be. That's why whether you're a private individual, putting together a start up PR firm, or already established at a Seattle PR firm, you want to take the power of the internet very seriously. And you especially don't want to disregard the power of social media sites. Even the least technology inclined individuals have stopped dismissing these platforms as flashes in the pan. They're no longer only places to hang out with "friends" and exchange cute cat photos. These sites are now where we share important information, conduct business, and even run political…
If you own a business in the Seattle, Washington area and are looking for the right type of publicity to make more people aware of your company, contact Seattle Public Relations. Their innovative, creative staff can design and implement a wide range of effective marketing campaigns that will increase your company's visibility and generate growing interest in what you have to offer. Whether you need Start Up PR or you need help with your rebranding efforts, they're the only company you need to call. They can make your business more visible online and in the streets and help to attract countless new customers. This PR firm has their finger of the pulse of the people throughout Washington State and the Pacific Northwest. They know exactly what to do to generate interest in your company by any demographic group you want to target. They produce the most inspired marketing campaigns imaginable.…
Tuesday, 25 April 2017 20:31

Managing Your Public Relations In Seattle

Your public relations needs are quite simple to manag when you have covered three main areas of content. This article explains how you may cover a number of items when you are creating a better public image, and you will have a solid image that you are in control of. You must hire someone who is expert in the field, and you will find that you receive better services in these fields when you have an expert on your side. #1: Your Press ReleasesAll news you release to the press must be looked over carefully by a Seattle PR firm that knows your business well, and they will ensure that each piece of writing has been done properly. There are quite a few rules you may not be aware of when you are creating press releases, and you will learn quickly that you must have a professional read over the information…
Requirements for the businessBefore a company can reasonably decide to employ a Seattle Public Relations Firm, their business needs to be at a level in which this type of service is required. By hiring a public relations firm at the correct time, a business can benefit from their expertise at an early enough time in their business so that the value they receive from this type of service can add to the company’s trajectory for the longest period of time. Hiring a PR firm too early, and the business cannot reasonably afford or optimize the use of a professional public relations service, and it becomes an unnecessary expense. If a company waits too late to hire a public relations firm, they can be exposed to many mistakes that hiring a firm could have prevented. Additionally, some of these mistakes can be fatal to a business’ reputation and thus, their bottom…
PR stunts really are something else. They allow a brand or even a company to generate a huge amount of hype, and on top of this, it is a great way for you to make sure that you are always getting the views and the recognition you need for your own marketing efforts. All in all, PR stunts remain to be a game changer in the world of marketing and if you want to take advantage of them for your own business then you need to do everything you can to not only be successful but to also take into account some of the many things that could go wrong. Successful PR Stunts Red Bull’s Space Jump In the year 2012, Felix Baumgartner became the first person to ever break the sound barrier and he did so without the help of a machine. He fell 23 miles from the earth’s…
Do you keep hearing that you need to hire a professional public relation firm to further your business interests?  For quite a few businesses it may be an intriguing question whether to hire a professional public relations firm or not. Before we go into further details about the reasons to hire a professional public relations firm, any business owner must evaluate the pros and cons, risks and costs of hot hiring vs. hiring a professional Public relations company and what additional benefits a professional public relations firm can bring to a business in terms of revenue generation. However, you need to gear up before you decide to hire a professional public relations firm. You ought to have a fluid operating system; an efficient team and a value added custom support. Now that you have your house in order, here are some great reasons to hire a professional public relations firm:…
Wednesday, 22 February 2017 18:10

The Bond Between Public Relations & Social Media

The primary objective of marketing divisions of most companies is to increase the number of sales. In order to do that, they will have to get the attention of more potential customers. In today’s world, social media marketing is one of the most effective methods available for the businesses to grab the attention of customers. While you are focusing on SMM, it is important to pay special attention towards Public relations as well. That’s because public relation firms are in a position to represent your company in a positive manner through marketing campaigns. Online PR has the ability to create a tremendous impact in the world of social media.  More and more companies are figuring out the importance and effectiveness of social media for business. For example, social media networks can be used in order to introduce a new product or a service to customers in an easy and an…
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